English: We are a company that helps people to become better people, teams to grow and products to come alive.
Português: Somos uma empresa que ajuda pessoas a se tornarem pessoas melhores, times a crescerem e produtos a ganharem vida.
When we are building a new software or even a new feature, we are looking for a way to engage customers. Create traction.
We start by finding a value proposition to a specific customer segment. At the same time, we want to find ways to bring those users and also ways to keep them close to our business.
We need to build something. We need to experiment. Tip: try with a paper prototyping before building the real thing. Find close users who can give you feedback about interactions with the possible software. Confirm intent.
Sharing the story would be a great way to help other to learn and get some respect and understanding. 37Signals do that a lot. And they do fine.